Getting the Most Out of Your Physical Real Estate with Digital Signage Solutions and Programmatic Display Advertising
Approximately $240 billion will be spent on advertising in the U.S. by 2020. According to experts, global advertising is expected to reach $650 billion U.S. dollars in 2021. However, not all ads are created equal; one growth area is programmatic ads worth 29.1 billion U.S. dollars in 2020 and is expected to reach 155 billion in 2021.
You know Fabcon as your premier custom contract manufacturer for digital signage solutions and electric vehicle charging solutions, but our newest partnerships enable us to offer a complete end-to-end omnichannel. When you partner with Fabcon, you can get a complete hardware & software solution from digital ad layout and management to programmatic advertising.
Read on to learn vital information about implementing programmatic advertising and partnering with Fabcon by assessing the essential: Who, What, Where, When, Why, and How of this solution.
What is Programmatic Display Advertising?
Programmatic display advertising is the automated buying and selling of digital ads. This growing form of advertising is a way to buy ad space that allows your business to generate additional revenue from your signage and physical real estate by utilizing it as advertising space.
New technology uses computer algorithms and customer specifications to select and purchase display ad space instead of the traditional, manual method of requesting proposals, compiling quotes, and human ample human interaction. In addition, these computer algorithms allow businesses to automatically generate ads using tags and limitations to ensure only ads business managers desire are selected, allowing them to get granular in what ads their business displays.
These ads tend to be highly successful because technology can automatically collect real-time data and information such as behavior sensing, data synchronization, and ad playback data analysis. In addition, programmatic advertising incorporates traffic data and targeting methods to deliver ads that are better suited for your business’s specific audience making impressions more effective, resulting in a better ROI.
With solutions like Fabcon’s new programmatic management, your digital displays provide your business with a new easy way to generate ad revenue. Through Samsung and Smartify, Fabcons displays automatically connect with marketing companies, streamlining the process of managing ad space and collecting revenue from selected corporations.
Where Can I Implement Programmatic Display Advertising?
Programmatic advertising can seem daunting to take on, but it doesn’t have to be a nightmare to install and use. You can implement ads on any digital device, from storefront signage to drive-thru menu boards. With the right solution, you can manage your fleet of digital signage all from one place, making this solution easy to use, deploy, and roll-out, providing your customers with an end-to-end digital experience with relevant messaging and paid media.
Your business can implement this ad solution into any Fabcon product featuring digital signage. The options for digital signage solutions are versatile, thanks to Fabcon’s array of solutions. From cutting-edge EV chargers to mobile kiosks and more, businesses can utilize virtually any physical real estate and turn it into a second revenue source with media value
Who Makes This Possible?
This solution is possible with the partnership of 3 leading conglomerates, Fabcon, Samsung, and Smartify. Fabcon provides the signage solutions used in previously underutilized physical real estate with their digital signage and EV chargers, Samsung’s outdoor displays and their MagicINFO content management system provides easy centralized signage management, and Smartify Media provides programmatic buying through out of home ad spaces.
Fabcon offers eye-catching displays with LCD and LED signage from standalone to outdoor, interactive displays, video walls, and more that allow businesses to display ads on various digital signage solutions. With lean in-house capabilities, custom and massive display roll-outs are streamlined and easy to implement.
Samsung’s MagicINFO program allows your business to create, publish, manage, and report on ads all from one place. Three main components work together to deliver full-scale communications: Author, Server, and Player.
- Author: Interacts with easy-to-use content creation tools within an intuitive interface to design ads
- Server: Provides comprehensive content management for easy scheduling, playlist arrangement, and content distribution
- Player: Display content in nearly any format without the use of external software or hardware
Smartify’s media and network management solution is an ad buying and management platform for retailers, digital networks, and property owners. This solution provides an array of end-to-end services such as:
- Media valuation and site selection assessment
- Media implementation strategy, activation, and management
- 24/7 network operations monitoring and client diagnostic support
- Programmatic management with direct brand and agency relationships
- Billing, reporting, and network audits
Smartify’s qualified team will assist your business in creating effective ads with the right messaging for your dynamic digital signage solutions. In addition, their platform and team help complete this partnership by allowing companies to easily activate their networks and endpoints programmatically across multiple ad channels.
Why These Solutions?
Savvy business owners know how crucial it is to have highly visual and customized display ads. Digital displays capture 400 percent more views than static displays, and 71 percent of consumers feel that advertising on digital signage stands out more than online ads. With eye-catching advanced signage that is easy to manage and monetize, your business can create cost-effective, successful ads.
When used effectively, programmatic ads can drive massive sales increases, making it critical to get all elements right. It’s never been easier to expand your digital signage and gain additional revenue from previously underutilized real estate with digital menus, EV chargers, and more. Fabcon and our partners make it easy to start implementing programmatic ads into your business strategy.
How Can I Start?
To get started, contact Fabcon, and our highly skilled team will begin discussing your business’s needs and budget to find the perfect solution. Once our team learns about your needs, we will include our partners to unroll the ideal signage and ad campaigns.
The use of digital signage solutions continues to grow, so stay ahead of the competition and invest in the best solutions. If you’re ready to start your digital solutions journey and start collecting more revenue, contact Fabcon today!